Client Name: Rare, Inc.

Duration: October 2013 – May 2014

Location: Washington DC


Rare Inc. is a Washington DC-based conservation organisation that is launching its first global initiative - Fish Forever, a global fish conservation program in Belize, Brazil, Indonesia, Mozambique and the Philippines.​ Rare partnered with the Environmental Defense Fund and the University of California, Santa Barbara on this program.

Fish Forever is designed to sustain small-scale fisheries, improve livelihoods and increase biodiversity. To do so, Rare and its partners must develop the capacity to scale its near-shore fisheries intervention to a nationally and globally meaningful level.

The client recognised that it is not enough to know that the program works. To have a globally transformative program, Fish Forever must work at a large scale. At the same time, Rare recognised that good ideas for social impact do not automatically scale and that they needed to develop the program with the ability to scale up from the start.


 The client’s partnership identified a solution that aligns both sustainable fisheries and conservation outcomes. Rare hired MSI, Coffey’s Americas operation, to help achieve its global scale ambitions. This promising fishery management system pairs no-take zones (or reserves, where fishing is not permitted) with rights-based management of local fishing grounds (often called territorial user rights in fisheries, or TURFs), creating TURF-reserves.

We worked closely with senior leadership and the Fish Forever Scale Team to reach critical decisions on the meaning and scope of scale and options for scalable delivery of the program. We also developed a comprehensive Report and Scale Testing Framework for the Fish Forever five pilot countries.  The Scale Testing Framework included working hypotheses, variances to be tested, test methodologies, as well as recommendations for next steps.


In the coming months, Rare and the Fish Forever Scale Team will evaluate MSI’s recommendations to align Fish Forever implementation plans and make revisions based on scale test findings. Rare will then test a more streamlined, scalable version of Fish Forever in 2015.