Client name: DANIDA

Duration: 2006-2016

Location: Kenya

Denmark funds a private sector development project in Kenya with the aim of facilitating economic growth, improving competitiveness, and ensuring long-term employment generation as means of sustainable poverty reduction.


Kenya is one of the world’s most unequal societies in terms of income disparity and unemployment. This is especially pronounced among young people, nearly three quarters of whom are unemployed.


The Business Advocacy Fund (BAF) seeks to catalyse a better business environment in Kenya. A positive business environment leads to a more vibrant and competitive private sector which invests more, creates jobs, and encourages people to start in business, helping to reduce unemployment and poverty. A stronger economy also translates to greater tax revenue for the government, increasing its resources for providing basic services.

The project supports effective advocacy by Business Membership Organisations (BMO) and civil society groups with the aim of achieving a more supportive regulatory framework for business. Grants are awarded to organisations that advocate on behalf of their members. They are also used to support organisations coming together in partnerships. Additionally, the project funds organisations focused on improving the business environment for women and young people.

Additionally, BAF delivers media training to BMOs, leading to more effective media engagement by the BMOs and allowing them to generate greater publicity for their advocacy positions.

Finally, BAF is working to create a group of business-related associations capable of engaging in effective advocacy on a continued basis, by building dialogue and advocacy competence and providing tailored sustainability support. In 2014 alone, 64 advocacy and sustainability training courses were provided to 850 unique participants from 159 organisations. This enables donors to exit from this arena and address new challenges. 


The Business Advocacy Fund has provided support and funding to over 80 Business Membership Organisations. Results include:

  • Increasing BMO membership - 21BMOs have improved membership numbers by an average increase of 346%, and revenue from membership subscriptions has increased by an average 146%.
  • Increasing BMO revenue - 21 BMOs have increased revenues from the delivery of services to both members and non-members.
  • Improving public-private communication – The project has facilitated 77 policy wins due to better advocacy and dialogue with government. BMOs have stated that as a result of using an evidence-based approach to advocacy, government is listening more. The Kenyan Government now sees them as valued stakeholders who are called upon in the process of making policies and regulations. Some BMOs have stated that their relationship with government has changed from being combative to a more professional engagement. 
  • Reducing red tape - The project has resulted in the private sector being sheltered from additional costs as a result of government policies and regulations. For example, the Matatu Owners’ Association advocated for 14 seater Matatus (mini-buses) to remain operational and be phased out over time, rather than immediately, to reduce impacts on small and medium sized business owners. Other examples of reduced red tape include the Kitale district becoming more business-friendly by reducing business permit processing time, the standardisation of potato bag sizes increasing incomes for farmers, the establishment of new financial regulations to guide, protect and safeguard assets, and the liberalisation of the Kenyan seed market through a simplification of the seed trialling processes.
  • Improving e-commerce - Advocacy by BMOs has resulted in improved regulation of e-commerce in Kenya. As a result of lobbying by the Kenya ICT Forum, the Government of Kenya passed the Kenya Communications (Amendment) Act 2008 to make online transactions legally binding and valid as evidence in a court of law, with the aim of encouraging confidence and investment in the Kenyan digital marketplace. Additionally, the Linux Professional Association of Kenya engaged with regulatory authorities to create an impartial government technology procurement process that did not disadvantage local Kenyan suppliers. The improved regulatory regime resulted in more government contracts awarded to local companies, improving local ICT capacity and knowledge.
  • Facilitating exports - BMOs have successfully advocated for regulatory changes that improve the efficiency of movement, production and confidence in Kenyan exports. The Shippers Council of Eastern Africa worked with port authorities and the national government to improve the efficiency of the Port of Mombasa. As a result, container processing time has more than halved from 13 days to 5.6 days. This has led to an increase in container traffic and faster delivery of port cargo, and has reduced the cost of cross border trade. Other export reforms as a consequence of lobbying by BAF-supported BMOs includes changes to the regulation of Pyrethrum flower resulting in increased production and larger exports for Kenya, and an extension to an agreement to maintain the duty free status of Kenyan cotton exports to the United States.